Start with the original
We prioritize company announcements, complete interviews, research papers and dated recordings. A search snippet is a lead, not a verified source. Claims about visuals require inspection of the actual images or video.
Confirm the precise claim
A company’s use of a name, the historical meaning of that name, and the company’s reason for choosing it are separate questions. A mythological correspondence does not establish devotion or divine ambition.
Separate reporting and commentary
Factual reporting identifies sources and counterevidence. Christian commentary is labeled. We do not use a theological judgment as evidence of a company’s intentions.
Describe reactions honestly
A journalist’s interpretation is not a company statement. Selected posts are not a public-opinion poll. We identify whose views were examined, when, and who is missing from the sample.
Correct substantive errors
Keep a dated account of what changed, why it changed and which source supports the correction. Internal revisions are distinguished from corrections to publicly released reporting.
Accountability and verification
AI assistance is disclosed on our editorial accountability page. Source inspection does not constitute independent human verification. We distinguish documented evidence, attributed claims and Christian interpretation, and do not claim external certification of our reporting.
Protect independence
Our editorial independence policy gives supporters no approval over findings or coverage. Material conflicts of interest belong alongside the work they affect.